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Summer Boot Camp – for Public Communications

06/29/2010 - 2:00 - 3:00 pm Eastern


Introduction:

Your feet never leave your desk...our website communications survival training

Three Sessions - One Price
$155 Members, $195 Non-Members

Note: As of June 25th, registration for sessions I and II is CLOSED.

Session I - Strategizing Communication from the Inside Out

Registration for this session is CLOSED

Tuesday, June 8, 2010, 2:00 – 3:00 p.m. Eastern Time

Gone is the era of “no news is good news” for water professionals – welcome the Information Age, where even the small plant operator is expected to have some public communications savvy.  As limited resources are stretched to meet the needs of growing populations, regulation, and even climate change issues, your importance in the community is growing.  So are the demands for public communication…

PANELISTS:

Rebecca West, WEF Past President & Deputy General Manager of Technical and Engineering Services at Spartanburg Water, South Carolina

Expectations to engage and communicate with customers and stakeholders are growing.   Eventually, they will become as much a part of utility culture as safety, security and excellent customer service.  Join Rebecca as she shares:

·         what the future holds for communication practices and utilities;

·         how to integrate communication strategies for internal and external customers throughout the organization;  and

·         best practices for communicating messages to customers and stakeholders.

Karen DeBaker, Communications Supervisor at Clean Water Services, Portland area, Oregon

Does your walk match your talk?  Do you need a Strategic Communications Plan? Join a water utilities PR pro as she takes you step-by-step through the elements of a public information master plan.  Karen will lead you through the template:

1.       Inventory of current messages and methods

2.       Issues demanding communications support

3.       Challenges & Opportunities

4.       Audiences: internal and external

5.       Message Objectives

6.       Key messages

7.       Tools & Tactics

Session II – Talking with the Media

Registration for this session is CLOSED

Tuesday, June 29, 2010, 2:00 – 3:00 p.m. Eastern Time

Rob McElroy, General Manager at Daphne Utilities, Daphne, Alabama

Before the crisis hits you need to have a good foundation in communications.  If you handle the day-to-day issues in a way that builds confidence in the utility, when the crisis hits the community is more likely to view your strengths and weaknesses in context. 

Robert Jackson, Public Information Director, Sewerage & Water Board New Orleans

Could it get any worse?!?  This seasoned PR pro will shares lessons from Katrina to oil spills in how to talk to the media when the crisis hits.

Session III – Involving the Public

Registration Deadline: Friday, July 16, 2010

Tuesday, July 20, 2010, 2:00 – 3:00 p.m. Eastern Time

Sheri Wantland, Public Involvement Coordinator at Clean Water Services and Editor of The Survival Guide Public Communications for Water Professionals, Portland area, Oregon

Be convenient, accessible, and non-threatening – she wrote the book…join Sheri to learn the how-to when conducting a public meeting.

Tyrone Jue, Director of Communications, San Francisco Utilities Commission

Learn from the San Francisco journey of going from “out of mind” to “in your face” gaining public support for a multi-billion dollar wastewater capital program.  Find out how to harness energy for more productive public meetings and citizen advisory committees.

  • Attend one or all three, receive a DVD recording for any of the sessions you can’t attend.  
  • All sites receive a complimentary copy of WEF’s best seller Survival Guide Public Communications for Water Professionals.
  • Professional Development Hours (PDHs) may be earned for participation. 


Registration Information:
Cost: WEF Member $155 / Non Member $195


Cooperating Organizations:

Produced by WEF’s Public Communications and Outreach Committee (Chair Bjorn von Euler, ITT Corporation). Moderated by Subcommittee Chair Matthew Frank, Aqueous Advisors, New York.

 


Past Webcasts:
BIOSOLIDS: Advances in Solids Reduction Processes at Wastewater Treatment Facilities (04-28-10)
BIOSOLIDS: Biosolids 101: Fundamentals of Practice (10-31-2012)
BIOSOLIDS: Biosolids EMS Training Opportunity for Wastewater Agencies (4-20-2011)
BIOSOLIDS: Carbon Footprint Implications from Biosolids Management Practices (01-27-10)
BIOSOLIDS: Charting the Future of Biosolids Management: Forum Findings on Trends and Drivers (1-26-2011)
BIOSOLIDS: Co-Digestion of Organic Waste Products with Wastewater Solids (3-19-2014)
BIOSOLIDS: Co-Digestion of Organic Wastes at Wastewater Treatment Plants (07-14-10)
BIOSOLIDS: Combined Heat and Power Generation Opportunities at Wastewater Treatment Facilities (09-22-10)
BIOSOLIDS: Compliance Requirements to Meet the New Sewage Sludge Incineration MACT Standards - Part 2 (7-25-2012)
BIOSOLIDS: Enabling the Future: Advancing Resource Recovery from Biosolids (7-24-2013)
BIOSOLIDS: Implementing the New Sewage Sludge Incineration MACT Standards - Issues and Challenges Ahead - Part 1 (4-21-2011)
BIOSOLIDS: MACT to Meet the New EPA SSI Regulations - Emissions & Energy Recovery Equipment - Part 3 (04-03-2013)
BIOSOLIDS: Microconstituents in Biosolids (12-16-2009)
BIOSOLIDS: Renewable Green Energy from Wastewater and Biosolids - POTW Case Studies Attempting to Achieve Net Energy Production (12-7-2011)
BIOSOLIDS: Residuals and Biosolids Management Innovations (7-27-2011)
BIOSOLIDS: Thermal Hydrolysis Comes to America: DC Water’s Blue Plains Digestion Project (4-25-2012)
BIOSOLIDS: When Opportunity Knocks, How Can Municipalities and POTWs Partner with the Biofuels Industry (1-11-2012)
COLLECTION SYSTEMS WEBCAST SERIES: Perspectives on Collection Systems Rehabilitation and Replacement (2-9-2011 - 11-16-2011)
COLLECTION SYSTEMS: Asset Management: Translating Your Data to Information (11-14-2012)
COLLECTION SYSTEMS: Business Case for Action (2-20-2013)
COLLECTION SYSTEMS: Chemical Grouting: Control Infiltration and Sustain Existing Sewer Collection System Assets (9-18-2013)
COLLECTION SYSTEMS: Computerized Maintenance Management System (CMMS) - If I Knew Then What I Know Now (2-15-2012)
COLLECTION SYSTEMS: Condition Assessment: Building Out Your CMMS (6-20-2012)
COLLECTION SYSTEMS: Construction Inspection for Trenchless Rehabilitation (5-22-2013)
COLLECTION SYSTEMS: Flushable or Not? Dispersing the Non-Dispersible Problem (6-19-2013)
COLLECTION SYSTEMS: Gravity & Pressure Pipelines: Inspection and Assessment (06-17-09)
COLLECTION SYSTEMS: Manhole Rehabilitation: Techs & Specs (4-2-2014)
COLLECTION SYSTEMS: Optimizing System Operations (11-6-2013)
COLLECTION SYSTEMS: Perspectives on Pipeline Renewal (07-28-10)
DISINFECTION: Case Histories on the Use of Peracetic Acid (2-12-2014)
DISINFECTION: Fundamentals of Disinfection (2-6-2013)
DISINFECTION: UV for High Level Disinfection in Water Reuse- Various Perspectives on Emerging Issues (11-28-2012)
DISINFECTION: Wet Weather Disinfection: Issues and Challenges (11-30-2011)
ENERGY: Best of WEFTEC 2010 - Energy Management and Conservation Practices (1-19-2011)
ENERGY: Energy Awareness and Management - Initiating Energy Efficiency at Your Utility (04-30-09)
ENERGY: Energy-Water Nexus Highlights (3-20-2013)
ENERGY: Low Energy Process Control (1-23-2013)
ENERGY: WEF's Roadmap to Energy Sustainability (9-19-2012)
GOVERNMENT AFFAIRS: A Review of 112th Congress and the Legislative and Regulatory Landscape Impacting the Water Sector (03-02-2011)
GOVERNMENT AFFAIRS: Breaking Ground on Infrastructure Stimulus Funding (08-02-09)
GOVERNMENT AFFAIRS: Clean Water Act Integrated Planning Framework: Next Steps (6-14-2012) - Webcast Recording
GOVERNMENT AFFAIRS: EPA Webcast: The Proposed NPDES Electronic Reporting Rule (9-4-2013)
GOVERNMENT AFFAIRS: Integrated Planning: Understanding How to Approach “Affordability” and Available Resources (12-4-2013)
GOVERNMENT AFFAIRS: Introduction to the Water Advocates Program (1-14-2014)
GOVERNMENT AFFAIRS: New Administration Now: People, Priorities, Policies (06-02-2009)
GOVERNMENT AFFAIRS: Stimulus Funding for Wastewater Infrastructure (02-02-2009)
GROUNDWATER: Global Strategies to Improve Water Availability: Groundwater Artificial Recharge and Protection (02-18-2010)
LABORATORY PRACTICES: Method Update Rule: What's new and why? (8-23-2012)
LABORATORY PRACTICES: Using TOC to Replace BOD Requirements (8-7-2013)
MEMBRANES WEBCAST SERIES: Fundamentals of Membrane Bioreactors (3-7-2012 - 7-11-2012)
MEMBRANES: Membranes 101 (11-04-09)
MEMBRANES: Operations and Maintenance of MBR Facilities (05-27-09)
NUTRIENTS: Full-Plant Deammonification for Energy Positive Nitrogen Removal (11-7-2013)
NUTRIENTS: Phosphorus Removal – Tips for Operators, Trainers, and Design Engineers (6-20-2011) - Webcast Recording
NUTRIENTS: Process Control for Biological Nutrient Removal (5-29-2013)
NUTRIENTS: Research on Modeling Approaches to Developing Site-Specific Nutrient Goals, Criteria, and Management (3-28-2013)
NUTRIENTS: Sidestream Treatment for Nutrient Removal and Recovery (12-09-2009)
NUTRIENTS: Towards a Renewable Future: Assessing Macro Nutrient Recovery as a Viable Treatment Alternative (9-4-2013)
NUTRIENTS: Wastewater as a Resource: Focus on Nutrient Recovery (5-2-2012)
PUBLIC COMMUNICATIONS: Be a Voice for Water: How to Use the WATER'S WORTH IT Campaign in Your Community (3-22-2012) - Webcast Recording
PUBLIC COMMUNICATIONS: Clean Water Isn't Free? Communicating about Rates (6-26-2012)
PUBLIC COMMUNICATIONS: Evaluating Stormwater Outreach: Is anyone listening? (12-14-2011)
PUBLIC COMMUNICATIONS: Hard Conversations in Hard Times: Social Media for Water Utilities (03-11-10)
PUBLIC COMMUNICATIONS: Meeting the New Public Education Requirements of the Municipal Stormwater (MS4) Permit (5-4-2011)
PUBLIC COMMUNICATIONS: Summer Boot Camp – for Public Communications (06-29-10)
PUBLIC COMMUNICATIONS: Technical Update: Energy, Stormwater, Operators and Innovation (4-18-2012)
PUBLIC COMMUNICATIONS: The Best of WEFTEC: Communicating with Public Officials (8-28-2012)
PUBLIC COMMUNICATIONS: The Cutting Edge in Effective Communication for Water Infrastructure (08-27-2009)
PUBLIC COMMUNICATIONS: Websites: The Face of Your Organization (1-18-2012)
SAFETY: Arc Flash Hazards and Safety: Training, Protection, and Related Issues (02-24-2010)
SAFETY: Safety in Confined Spaces (07-15-2009)
STORMWATER & WET WEATHER WEBCAST SERIES: A Roadmap to Developing a LID Design Competition (6-21-2012 - 8-16-2012)
STORMWATER & WET WEATHER WEBCAST SERIES: Design of Urban Stormwater Controls MOP (6-14-2012 - 8-9-2012)
STORMWATER & WET WEATHER: Gaining Regulatory Acceptance for Green Infrastructure in Wet Weather Programs – 3 Case Studies (12-01-2010)
STORMWATER & WET WEATHER: Green Infrastructure: Economic, Social, Technical and Policy Overview (6-29-2011)
STORMWATER & WET WEATHER: Investigation of a National Program to Test and Evaluate Stormwater Products and Practices (3-5-2014)
STORMWATER & WET WEATHER: User-Fee Funded Stormwater Utilities: Update to the 1994 WEF Manual (9-11-2013)
UTILITY MANAGEMENT WEBCAST SERIES: Asset Management (6-22-2011 - 8-31-2011)
UTILITY MANAGEMENT: A Great Utility Operation Isn't a MISSION: IMPOSSIBLE (1-15-2014)
UTILITY MANAGEMENT: Building Effective Supervisor and Leadership Training Programs: Three Utility Case Studies (7-17-2013)
UTILITY MANAGEMENT: Creative Rate Structure and Affordability Program Options for Utilities (8-21-2013)
UTILITY MANAGEMENT: Operational Optimization in Wastewater Utilities (5-15-2013)
UTILITY MANAGEMENT: Rate-Setting in Tough Times (07-29-09)
UTILITY MANAGEMENT: Strategies and Solutions for Addressing Today’s Workforce Issues (8-14-2012)
WASTEWATER TREATMENT WEBCAST SERIES: Data Quality and Validation (12-5-2012 - 1-9-2013)
WASTEWATER TREATMENT WEBCAST SERIES: Fundamentals of Grit Removal and Grit System Evaluation (2-27-2013 - 4-18-2013)
WASTEWATER TREATMENT WEBCAST SERIES: Optimizing Clarifier Design and Performance (4-10-2013 - 6-5-2013)
WASTEWATER TREATMENT: Aeration 101: Fundamental Design of Aeration Systems (10-27-10)
WASTEWATER TREATMENT: Applied Math for Operators (1-16-2013)
WASTEWATER TREATMENT: Hydraulics for Operators (3-27-2013)
WASTEWATER TREATMENT: Process Control for Activated Sludge (6-27-2013)
WASTEWATER TREATMENT: Pumping 101 – Basic and Advanced Wastewater Pump Station Design and Operation (04-22-09)
WASTEWATER TREATMENT: Taking Distributed Wastewater Systems to New Heights (05-20-09)
WATER REUSE: Use of Advanced Oxidation Processes for Resource Recovery (7-13-2011)
WATER SECURITY: Risk Assessment 101: The Process, Principles, and Related Fundamentals (10-28-2009)
WATER SECURITY: Risk Assessment in the 21st Century (12-08-2010)
WATERSHED MANAGEMENT: Water Quality Trading Workshops and Webinars (11-28-2012 - 11-29-2012) - Webcast Recordings
WEFTEC On Demand 2013