Webcast Sponsorship Overview

Overview

WEF hosts between two and four webcasts per month where participants listen to audio (over phone or computer speakers) and view technical presentations on the web. Participants are encouraged to submit live questions via the webcast software during the webcast. Most webcasts are one and a half hours long and include detailed information from case studies.

Professional Development Hours (PDHs) may be earned for participating in a webcast (Please note: Webcast participants are responsible for exploring their state requirements to have their Educational Credits approved for credit).

Historically, these webcasts have been provided on a fee per site basis, generally $195 per site with unlimited attendees per site.  In an effort to provide a beneficial member service and learning opportunities for WEF members and the water industry as a whole, WEF is launching a new sponsored webcast program.  The program will allow members to register and view webcasts at no cost while increasing the visibility for an organization/company that chooses to sponsor a webcast.

Data shows that, when WEF hosted fee-based webcasts, the number of participating sites ranged from roughly 12 to 70 sites; with an average of 5 individuals per site, reaching 60 to 350 people. When WEF hosted a sponsored (no-charge) webcast, there was a dramatic increase in participation; the number of sites increased by nearly 6 times to a range of 170 sites to 1,001 sites (depending on the subject). This means a sponsor could potentially reach 5,000 new customers in one sitting. Listed below are the ten no-charge webcasts with the highest number of registered sites in 2012, as well as webcasts that have occurred in 2013 thus far, in order of registrants.

Another benefit to sponsoring a webcast is the ability to continuously market to members of WEF and the water industry.  By placing a company logo, ad, or link on the media player during live and archived webcasts, a sponsor can be recognized at the time of the initial webcast and 6-months later when an individual clicks on the archived version.  Your support of Water.Quality.Training will be recognized for as long as a webcast is available for viewing.

Sponsorship Opportunity

Exclusive Sponsor ($7,500) Receives: 

• Exclusive Sponsorship of webcast of choice
• Primary contact information for registered sites
• Opportunity to present to attendees (5 to 8 minutes at conclusion of webcast)
• Naming in e-blast marketing the webcast (i.e., “Best Practices in Water Resources Webcast presented by WaterCo. Inc.”)
• Company recognition via WEF social media outlets (i.e. Facebook and Twitter)
• Logo and product promo slide in “waiting room” and in archived webcast for future download
• Mention in opening and closing remarks of event and in archived webcast for future download
• Acknowledgement on event website (logo)
• Logo placement in presentation (live and archived)  

The webcasts that are currently available for sponsorship are: 

Webcast Player Example with Sponsorship: 

Webcast Player Example - Sponsor Logo: 

Webcast Player Example - Provided Sponsor Information: 

If you have any questions regarding WEF’s Webcast program, please email jgrigsby@wef.org.