Evaluating Stormwater Outreach: Is anyone listening?
12/14/2011 - 2:00 - 3:30 p.m.
Introduction:
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Measuring stormwater outreach is good financial management that
also ensures compliance with NPDES/MS4 permit requirements. Learn how your
budget‐conscious municipality can evaluate whether its
communications reach key audiences and how well these communication efforts
effect change.
Objectives:
- Learn
about the NPDES/MS4 requirements for measuring effectiveness.
- Understand
how measurement can save money and resources.
- Hear how different
communities measure behavior change from public education.
- See
measurements of targeted vs broad‐based outreach.
- Improve new communication strategies based on previous measurements.
-
Identify measurement tools that municipalities can adapt for their own purposes.
Topics:- Public Communications
- Stormwater
Speakers:- Matthew Frank, Principal,
Aqueous Advisors
- Marlou Church Gregory,
Project Manager, Water Resources, AMEC Earth & Environment
- Sandra
Diorka, Director of Public Services, Delhi Charter Township
- Eric Eckl,
Principal, Water Words That Work
- Bill Harris, Public Information
Officer, City of San Diego, Transporation and Stormwater Department