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Hard Conversations in Hard Times: Social Media for Water Utilities

03/11/2010 - Past Webcast

Introduction:

This webcast has now passed.  Please check the Webcasts page for information on any plans for future offerings.  If you are interested in purchasing a CD of a past webcast, please send an email to registration@wef.org.

If you want to communicate with the public, you have to go where the public is -- and that's Web 2.0.   Whether the discussion is bonds or biosolids, membranes or microconstituents, you'll need to use new tools like Twitter and YouTube.

This seminar showed managers, engineers, and operators how to use these technologies.  Other utilities and governmental organizations have found effective ways to use social media, and you can put their ideas to work for your own utility's goals.

Professional Development Hours (PDHs) may be earned for participating in this webcast. 

Topics:
  • Are you communicating with the public about health issues? Explaining your regulatory of financial position? You can get your message across in a YouTube video.

  • Do you have an event to announce? A tweet might be the most effective alert for people who already indicated on Twitter that they want to follow your news.

  • Do you have photos to share of your utility's employees at work? You can show them off on a Facebook fan page or a Flickr album, and might get some good comments.

  • Your utility needs to listen and participate in online dialogue in ways that may have made it uncomfortable five years ago or yesterday. Remember - everyone in the water industry is a communicator, and social media is the way people communicate today.

Speakers:

- Col. Kevin Arata, U.S. Army Director of Online and Social Media, Office of the Chief of Public Affairs
- Jill Horist, Director of Public Affairs for the Metropolitan Water Reclamation District of Greater Chicago
- Mark Jockers, Government and Public Affairs Manager, Clean Water Services, Hillsboro, Oregon

Moderator: Matthew Frank, Aqueous Advisors


Cooperating Organizations:

This webcast was organized with support from the WEF Public Communications & Outreach Committee. 

 


Past Webcasts:
BIOSOLIDS: Advances in Solids Reduction Processes at Wastewater Treatment Facilities (04-28-10)
BIOSOLIDS: Biosolids 101: Fundamentals of Practice (10-31-2012)
BIOSOLIDS: Biosolids EMS Training Opportunity for Wastewater Agencies (4-20-2011)
BIOSOLIDS: Carbon Footprint Implications from Biosolids Management Practices (01-27-10)
BIOSOLIDS: Charting the Future of Biosolids Management: Forum Findings on Trends and Drivers (1-26-2011)
BIOSOLIDS: Co-Digestion of Organic Waste Products with Wastewater Solids (3-19-2014)
BIOSOLIDS: Co-Digestion of Organic Wastes at Wastewater Treatment Plants (07-14-10)
BIOSOLIDS: Combined Heat and Power Generation Opportunities at Wastewater Treatment Facilities (09-22-10)
BIOSOLIDS: Compliance Requirements to Meet the New Sewage Sludge Incineration MACT Standards - Part 2 (7-25-2012)
BIOSOLIDS: Enabling the Future: Advancing Resource Recovery from Biosolids (7-24-2013)
BIOSOLIDS: Implementing the New Sewage Sludge Incineration MACT Standards - Issues and Challenges Ahead - Part 1 (4-21-2011)
BIOSOLIDS: MACT to Meet the New EPA SSI Regulations - Emissions & Energy Recovery Equipment - Part 3 (04-03-2013)
BIOSOLIDS: Microconstituents in Biosolids (12-16-2009)
BIOSOLIDS: Renewable Green Energy from Wastewater and Biosolids - POTW Case Studies Attempting to Achieve Net Energy Production (12-7-2011)
BIOSOLIDS: Residuals and Biosolids Management Innovations (7-27-2011)
BIOSOLIDS: Thermal Hydrolysis Comes to America: DC Water’s Blue Plains Digestion Project (4-25-2012)
BIOSOLIDS: When Opportunity Knocks, How Can Municipalities and POTWs Partner with the Biofuels Industry (1-11-2012)
COLLECTION SYSTEMS WEBCAST SERIES: Perspectives on Collection Systems Rehabilitation and Replacement (2-9-2011 - 11-16-2011)
COLLECTION SYSTEMS: Asset Management: Translating Your Data to Information (11-14-2012)
COLLECTION SYSTEMS: Business Case for Action (2-20-2013)
COLLECTION SYSTEMS: Chemical Grouting: Control Infiltration and Sustain Existing Sewer Collection System Assets (9-18-2013)
COLLECTION SYSTEMS: Computerized Maintenance Management System (CMMS) - If I Knew Then What I Know Now (2-15-2012)
COLLECTION SYSTEMS: Condition Assessment: Building Out Your CMMS (6-20-2012)
COLLECTION SYSTEMS: Construction Inspection for Trenchless Rehabilitation (5-22-2013)
COLLECTION SYSTEMS: Flushable or Not? Dispersing the Non-Dispersible Problem (6-19-2013)
COLLECTION SYSTEMS: Gravity & Pressure Pipelines: Inspection and Assessment (06-17-09)
COLLECTION SYSTEMS: Manhole Rehabilitation: Techs & Specs (4-2-2014)
COLLECTION SYSTEMS: Optimizing System Operations (11-6-2013)
COLLECTION SYSTEMS: Perspectives on Pipeline Renewal (07-28-10)
DISINFECTION: Case Histories on the Use of Peracetic Acid (2-12-2014)
DISINFECTION: Fundamentals of Disinfection (2-6-2013)
DISINFECTION: UV for High Level Disinfection in Water Reuse- Various Perspectives on Emerging Issues (11-28-2012)
DISINFECTION: Wet Weather Disinfection: Issues and Challenges (11-30-2011)
ENERGY: Best of WEFTEC 2010 - Energy Management and Conservation Practices (1-19-2011)
ENERGY: Energy Awareness and Management - Initiating Energy Efficiency at Your Utility (04-30-09)
ENERGY: Energy-Water Nexus Highlights (3-20-2013)
ENERGY: Low Energy Process Control (1-23-2013)
ENERGY: WEF's Roadmap to Energy Sustainability (9-19-2012)
GOVERNMENT AFFAIRS: A Review of 112th Congress and the Legislative and Regulatory Landscape Impacting the Water Sector (03-02-2011)
GOVERNMENT AFFAIRS: Breaking Ground on Infrastructure Stimulus Funding (08-02-09)
GOVERNMENT AFFAIRS: Clean Water Act Integrated Planning Framework: Next Steps (6-14-2012) - Webcast Recording
GOVERNMENT AFFAIRS: EPA Webcast: The Proposed NPDES Electronic Reporting Rule (9-4-2013)
GOVERNMENT AFFAIRS: Integrated Planning: Understanding How to Approach “Affordability” and Available Resources (12-4-2013)
GOVERNMENT AFFAIRS: Introduction to the Water Advocates Program (1-14-2014)
GOVERNMENT AFFAIRS: New Administration Now: People, Priorities, Policies (06-02-2009)
GOVERNMENT AFFAIRS: Stimulus Funding for Wastewater Infrastructure (02-02-2009)
GROUNDWATER: Global Strategies to Improve Water Availability: Groundwater Artificial Recharge and Protection (02-18-2010)
LABORATORY PRACTICES: Method Update Rule: What's new and why? (8-23-2012)
LABORATORY PRACTICES: Using TOC to Replace BOD Requirements (8-7-2013)
MEMBRANES WEBCAST SERIES: Fundamentals of Membrane Bioreactors (3-7-2012 - 7-11-2012)
MEMBRANES: Membranes 101 (11-04-09)
MEMBRANES: Operations and Maintenance of MBR Facilities (05-27-09)
NUTRIENTS: Full-Plant Deammonification for Energy Positive Nitrogen Removal (11-7-2013)
NUTRIENTS: Phosphorus Removal – Tips for Operators, Trainers, and Design Engineers (6-20-2011) - Webcast Recording
NUTRIENTS: Process Control for Biological Nutrient Removal (5-29-2013)
NUTRIENTS: Research on Modeling Approaches to Developing Site-Specific Nutrient Goals, Criteria, and Management (3-28-2013)
NUTRIENTS: Sidestream Treatment for Nutrient Removal and Recovery (12-09-2009)
NUTRIENTS: Towards a Renewable Future: Assessing Macro Nutrient Recovery as a Viable Treatment Alternative (9-4-2013)
NUTRIENTS: Wastewater as a Resource: Focus on Nutrient Recovery (5-2-2012)
PUBLIC COMMUNICATIONS: Be a Voice for Water: How to Use the WATER'S WORTH IT Campaign in Your Community (3-22-2012) - Webcast Recording
PUBLIC COMMUNICATIONS: Clean Water Isn't Free? Communicating about Rates (6-26-2012)
PUBLIC COMMUNICATIONS: Evaluating Stormwater Outreach: Is anyone listening? (12-14-2011)
PUBLIC COMMUNICATIONS: Hard Conversations in Hard Times: Social Media for Water Utilities (03-11-10)
PUBLIC COMMUNICATIONS: Meeting the New Public Education Requirements of the Municipal Stormwater (MS4) Permit (5-4-2011)
PUBLIC COMMUNICATIONS: Summer Boot Camp – for Public Communications (06-29-10)
PUBLIC COMMUNICATIONS: Technical Update: Energy, Stormwater, Operators and Innovation (4-18-2012)
PUBLIC COMMUNICATIONS: The Best of WEFTEC: Communicating with Public Officials (8-28-2012)
PUBLIC COMMUNICATIONS: The Cutting Edge in Effective Communication for Water Infrastructure (08-27-2009)
PUBLIC COMMUNICATIONS: Websites: The Face of Your Organization (1-18-2012)
SAFETY: Arc Flash Hazards and Safety: Training, Protection, and Related Issues (02-24-2010)
SAFETY: Safety in Confined Spaces (07-15-2009)
STORMWATER & WET WEATHER WEBCAST SERIES: A Roadmap to Developing a LID Design Competition (6-21-2012 - 8-16-2012)
STORMWATER & WET WEATHER WEBCAST SERIES: Design of Urban Stormwater Controls MOP (6-14-2012 - 8-9-2012)
STORMWATER & WET WEATHER: Gaining Regulatory Acceptance for Green Infrastructure in Wet Weather Programs – 3 Case Studies (12-01-2010)
STORMWATER & WET WEATHER: Green Infrastructure: Economic, Social, Technical and Policy Overview (6-29-2011)
STORMWATER & WET WEATHER: Investigation of a National Program to Test and Evaluate Stormwater Products and Practices (3-5-2014)
STORMWATER & WET WEATHER: User-Fee Funded Stormwater Utilities: Update to the 1994 WEF Manual (9-11-2013)
UTILITY MANAGEMENT WEBCAST SERIES: Asset Management (6-22-2011 - 8-31-2011)
UTILITY MANAGEMENT: A Great Utility Operation Isn't a MISSION: IMPOSSIBLE (1-15-2014)
UTILITY MANAGEMENT: Building Effective Supervisor and Leadership Training Programs: Three Utility Case Studies (7-17-2013)
UTILITY MANAGEMENT: Creative Rate Structure and Affordability Program Options for Utilities (8-21-2013)
UTILITY MANAGEMENT: Operational Optimization in Wastewater Utilities (5-15-2013)
UTILITY MANAGEMENT: Rate-Setting in Tough Times (07-29-09)
UTILITY MANAGEMENT: Strategies and Solutions for Addressing Today’s Workforce Issues (8-14-2012)
WASTEWATER TREATMENT WEBCAST SERIES: Data Quality and Validation (12-5-2012 - 1-9-2013)
WASTEWATER TREATMENT WEBCAST SERIES: Fundamentals of Grit Removal and Grit System Evaluation (2-27-2013 - 4-18-2013)
WASTEWATER TREATMENT WEBCAST SERIES: Optimizing Clarifier Design and Performance (4-10-2013 - 6-5-2013)
WASTEWATER TREATMENT: Aeration 101: Fundamental Design of Aeration Systems (10-27-10)
WASTEWATER TREATMENT: Applied Math for Operators (1-16-2013)
WASTEWATER TREATMENT: Hydraulics for Operators (3-27-2013)
WASTEWATER TREATMENT: Process Control for Activated Sludge (6-27-2013)
WASTEWATER TREATMENT: Pumping 101 – Basic and Advanced Wastewater Pump Station Design and Operation (04-22-09)
WASTEWATER TREATMENT: Taking Distributed Wastewater Systems to New Heights (05-20-09)
WATER REUSE: Use of Advanced Oxidation Processes for Resource Recovery (7-13-2011)
WATER SECURITY: Risk Assessment 101: The Process, Principles, and Related Fundamentals (10-28-2009)
WATER SECURITY: Risk Assessment in the 21st Century (12-08-2010)
WATERSHED MANAGEMENT: Water Quality Trading Workshops and Webinars (11-28-2012 - 11-29-2012) - Webcast Recordings
WEFTEC On Demand 2013