WEFTEC 2014 Leadership Day

Tuesday, September 30 , 2014 from 7:30 am - 3:30 pm
NOCC Room 271-273

Registration:  Form (print out & fax, email or mail to WEF)   

WEFTEC 2014 Leadership Day Memorandum  

PROGRAM includes...Power Breakfast - 7:30 - 8:00 am
Come early to enjoy a power breakfast and network with your fellow MA Leaders

Welcome & Introductions - WEF Vice President, Paul Bowen

 ASSOCIATION MANAGEMENT - Board Development 8:45 - 9:45 AM
Lyle Shipley, Executive Director WEA of Ontario
Lyle will present on various aspects of Board Development focused on suggestions provided from MA Leaders.  Learn way to keep your board excited, educated in their roles and responsibilities and active in partnering with committee chairs.


Patricia Cerro-Reehil, Executive Director New York WEA
Rick Eustace, President New Jersey WEA
The New York WEA and the New Jersey WEA will share their experience in hosting a "joint" WEFMAX.  Come and learn the benefits of doing a join t event that can lessen the financial burden and enhance the fun!  Lesson learned will be shared.  Harness the energy of more volunteers and see the benefits of a joint WEFMAX.  Lessons learned along the way will be share.


Wade Riess, Senior Director of Membership & Customer Relations
Dean Miller, WEF Delegate Pennsylvania WEA | Doug Clark, WEF Delegate Ohio WEA
Jenn Lachmayr, WEF Delegate New England WEA | Mary Johnson, WEF Delegate Illinois WEA
Jamie Eichenberger, WEF Delegate Rocky Mountain WEA | Paul Pinault, WEF Delegate Florida WEA
Get "retention" right and you will have built the basis for "recruitment".  Member recruitment is definitely a key factor, but if you want your organization to thrive, membership retention is the most important piece.  Recruiting membe4rs is primarily a function of great marketing, but member retention is a function of both marketing and more importantly, a great membership experience.  For those of us that have been in association management, we know that the best volunteers are often involved in many organizations, not just our own, so that means they could be on volunteer overload and heading straight toward the burnout wall. Learn how WEF's Membership Recruitment and Retention Guide Book can be a resource to Member Associations as they continue to recruit, retain, and engage. 

MEMBERSHIP - What Do MA Leaders Value? 1:00 - 1:30 PM
Alexandra Bradley, Marketing Manager
Join in on an interactive session designed to help identify the value of membership as it relates to MA Leaders engaged in WEF and their Member Associations.

VALUE OF WATER 1:30 - 2:00 PM
Linda Kelly, Senior Director Association Engagement
For more than a year, the Value of Water (VoW) Coalition, a group of water-industry businesses and organizations has been collaborating on a campaign to increase public awareness on the importance of the reliable delivery of clean and safe water and treatment of wastewater and the need for sufficient investment in infrastructure to ensure these services in the future.  The campaign finally has legs.  Linda will share the new materials and the process for MA engagement.

Steve Dye, President Nexus Government Relations
Water is an increasing concern in Washington and in state capitals across the nation.  The Water Advocates program provides WEF members and Member Associations with an opportunity to become directly involved in these policy debates and deliberations.

WEFMAX 2015 2:30 - 3:15 PM
Duyen Tran, WEF HOD Incoming Speaker
Lance Wood, 2014 HOD WEFMAX Committee Chair
WEF is moving into another exciting WEFMAX year in 2015.  Hosts from the Virginia WEA, Missouri WEA, Pacific Northwest CWA, and the Reseau Environnement are busy planning for their event.  Each host will give a promotional brief to showcase WEFMAX in their local area and to include how they are working to incorporate further networking and sharing with the MA Leader attendees!