November 2012, Vol. 24, No.11

From the Editors

Nice choice, WEFTEC

Finding the right cover for WE&T each month can be tricky. So, we decided to let you choose.

Finding the right cover for WE&T each month can be tricky. It’s got to be eye-catching, interesting, representative of the articles inside, and technically accurate. (Sometimes, we use our artistic license to fudge that last point.)

But for this issue, the ideas just kept coming. After brainstorming, we had five different cover concepts. Each one had pros and cons, and choosing one would have been tough. Luckily, the timing of the WEFTEC® conference fell right between when we were designing the cover and when we absolutely had to have a final decision.

So, we decided to let you choose.

We took all five covers to the WEF Communications Booth at WEFTEC. And during a busy 3 days, we asked visitors to tell us which cover they wanted. You can see the full results here.

This is your magazine and your thoughts and ideas always are welcome. You can always reach us by sending a note to magazine@wef.org.