Tuesday, October 2, 2018 | 11:30 am - 4:00 pm | Room 217 - 273
New Orleans Convention Center | New Orleans, LA
WEFTEC Leadership Day will offer MA Leaders an opportunity to meet with over 130+ MA Leaders from around the world. WEF provides sessions that offer a variety of resources to help MA Leaders in their daily volunteer efforts. The 2018 program is provided below.
Welcome & Lunch (11:30 am - 12:30 pm) - WEF President Jenny Hartfelder
WEFMAX 2019 – 12:30 – 1:00 pm
Keith Hobson, WEF HOD Speaker
Doug Pike, 2018 WEF HOD WEFMAX Committee Chair
You don’t want to miss attending WEFMAX in 2019! The WEFMAX Hosts (British Columbia, AZ Water, Alabama's WEA, and Kentucky-Tennessee WEA) will give a promotional brief to showcase WEFMAX in their local area and to include how they are working to incorporate further networking and sharing with the MA leader attendees.
MA ENGAGEMENT TEAM UPDATE - 1:00 – 1:15 pm
You Spoke, We Listened ….
Scott Wilson, Sr. Director of Association Engagement
Dianne Crilley, Director MA Programs
The MA Engagement Team will share updates on programs/resources for MA Leaders along with information on the refreshed newly improved MA Resource Center. Recorded learning webinars, quarterly specials, and a new strategic planning site are just a few new resources offered for MAs.
WEF HOUSE OF DELEGATES – WORD CLOUD - 1:15 – 1:30 pm
Keith Hobson, WEF HOD Speaker-Elect
Come hear the feedback from Saturday’s HOD/BOT table talk discussions on MA needs, dreams, resources and enhancing the WEF-MA Relationship for mutual success.
ASSOCIATION MANAGEMENT SYSTEM – 1:30 – 1:45 pm
Gretchen Seenstra, Strategic Consultant, DelCor Technology Solutions
Come learn how WEF is working with DelCor through the process of planning, selecting and implementing the next association management system to fit WEF’s need.
BREAK – 1:45 – 2:00 pm
NATIONAL GREEN INFRASTRUCTURE CERTIFICATION PROGRAM (NGICP) - 2:00 – 2:15 pm
Adriana Caldarelli, Director National Green Infrastructure Certification Program
Come learn about the NGICP, what it is, where we’re going and how some MAs are using this tool to help educate their members.
WATER’S WORTH IT - 2:15 – 2:45 pm
Lori Harrison, Director Creative Projects
Laura Leslie, WEF Creative Services
A special overview of the refreshed and relaunched Water’s Worth It campaign. WEF has taken great care to update this much loved, MA-supported campaign with a modern look and messaging platform that remains true to the original concept and structure. This presentation will include showing of the new campaign PSA video; a detailed walk-through of the new website, including a demo of WEF's exciting new storefront feature; and testimonials from MAs who will share how they have successfully implemented the campaign into their communications plans in the past as well as their ideas for the future. Your Engagement. Water’s Worth It!
LEANING INTO THE FUTURE - 2:45 – 4:00 pm
Creating an Engaging Association in Disruptive Times
John Mancini, Chief Evangelist & Past President of the Association for Information and Image Management (AIIM)
There has never been a more challenging time to be an association leader — or a more critical time. On the one hand, more information is available in more places than ever before, an abundance that should make our task of engaging members easier than ever before. On the other hand, figuring how you do this — and still generate enough revenue to keep the organization afloat — is more challenging than ever. In this session, John — an association executive for almost 40 years (yikes!) -- will discuss 5 trends that need to be on the radar screen of every association executive.